Apologies for the length between updates! Currently in my job we are experiencing the effects of a bad 4th quarter for our industry. As a result, we are finding profit anywhere we can and that includes expanding our digital strategy. I have mainly been leading this charge. This has meant a lot of paid advertising to our website. This is teaching me a lot about user behavior and the influx of data allows me to see behavior flows and working from that I can optimize the way that I design pages to herd users into certain spots. It has been highly educational and because my job description is so broad, I feel that the experience I’m getting is invaluable.
I look forward to a future with my company and hope that my efforts are rewarded with statistic-based results!