This week was a very busy week at my workplace. I am in the process of SEO-optimizing the entire website. There are hundreds of keywords to capitalize on. This is good, except that it’s time consuming and I’m a one-person team.
On a positive note, our social media strategy is taking off quickly and we’re already seeing some positive engagement results. We have been using social media to try and drive traffic to our webpage. I am tracking conversions and behavior via flow charts with Google Analytics and I’m learning a lot about our customers. Just have to keep my head down and keep optimizing!